Skeena River at Telegraph Point. Image: Mly
Yvon Chouinard, a pioneer of "clean climbing," founder of Patagonia Inc., eco clothing innovator, and self-described "dirt bag" has now developed a salmon fishery called Patagonia Provisions. According to the Wall Street Journal:
The salmon is caught in British Columbia's Skeena River, using traditional equipment that the company describes as "First Nations fish wheels and dip nets." Chouinard has so far poured $1.3 million into this curious experiment. He isn't sure when he'll make it back. "I can't help myself," he says. "I just want to show the fishing industry how it can be done."