The marketing of Crisco

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Convincing homemakers to swap butter and lard for a new fat created in a factory would be quite a task, so the new form of food needed a new marketing strategy. Never before had Procter & Gamble -- or any company for that matter -- put so much marketing support or advertising dollars behind a product. They hired the J. Walter Thompson Agency, America's first fullservice advertising agency staffed by real artists and professional writers. Samples of Crisco were mailed to grocers, restaurants, nutritionists, and home economists. 

Procter & Gamble's claims about Crisco touching the lives of every American proved eerily prescient. The substance (like many of its imitators) was 50 percent trans fat, and it wasn't until the 1990s that its health risks were understood.

Drew Ramsey, MD & Tyler Graham - How Vegetable Oils Replaced Animal Fats in the American Diet

Heat on the rooftops

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NASA Earth Observatory

NASA Earth Observatory has an image and temperature map of rooftops in a segment of Queens, New York. The temperature on dark roofs "routinely exceed what you might find in the desert.” According to Stuart Gaffin:

Cities have been progressively darkening the landscape for hundreds of years. City roofs are traditionally black because asphalt and tar are waterproof, tough, ductile and were easiest to apply to complex rooftop geometries. But from a climate and urban heat island standpoint, it makes a lot of sense to install bright, white roofs. That's why we say, ‘Bright is the new black.’” 

A vegetated roof is even cooler:

Gaffin and colleagues compared the surface temperature of black, white, and “green” (vegetated) roofs and found that black roofs can be up to 30°C (54°F) hotter than a green or white roof. Installing a plant-covered roof is the ultimate technique to combat urban heat because it adds a combination of slight shading and a lot of cooling moisture.

Related Links

SUNDAY PALEO final weekly post

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Arches National Park

Writing the weekly SUNDAY PALEO has been fun, but it has also somewhat tedious. Instead of focusig on the delivery, searching through a number of items to find those that may be of interest has become the focus. Furthermore, having a regular schedule can work against the spirit of the PaleoTerran blog: the sharing of ideas or events as they come along. I have also noticed that people do not search for SUNDAY PALEO. Why would they? We usually search for specific items at the time we are interested.

Thus, this will be the final SUNDAY PALEO on the PaleoTerran blog. This will free up my schedule and allow posting driven by interest and the time available. 

Thanks for your support of PaleoTerran.

Dr. John

Gout: the “disease of kings”

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First identified by the Egyptians in 2640 BC,” gout has been known as “the unwalkable disease,” the “disease of kings,” and a disease of affluence. Mark Sisson has a nice review of gout and its suspected causes and prevention. Mark’s conclusion:

But perhaps the best way to avoid gout? Get healthy. Eat well. Exercise intensely from time to time. Avoid refined sugar. Avoid obesity, hyperinsulinemia, and metabolic syndrome.

Carnivory shortened breast-feeding periods during human evolution

A recent news report on the impact of carnivory in human evolution begins with a blunt statement:

Carnivory is behind the evolutionary success of humankind. 

Hunting is known to have been a crucial event in human evolution. According to Science Daily:

Learning to hunt was a decisive step in human evolution. Hunting necessitated communication, planning and the use of tools, all of which demanded a larger brain. At the same time, adding meat to the diet made it possible to develop this larger brain.

However, developmental psychologist Elia Psouni, lead author of a new report published in PLoS ONE, points to another crucial role of carnivory:

... the strong connection between meat eating and the duration of breast-feeding... Eating meat enabled the breast-feeding periods and thereby the time between births, to be shortened. This must have had a crucial impact on human evolution."

Learn more at Science Daily and PLoS ONE.

The mission of Planetary Resources

Planetary Resources’ mission is clear: apply commercial, innovative techniques to explore space. We will develop low-cost robotic spacecraft to explore the thousands of resource-rich asteroids within our reach. We will learn everything we can about them, then develop the most efficient capabilities to deliver these resources directly to both space-based and terrestrial customers. Asteroid mining may sound like fiction, but it’s just science.

Planetary Resources

Planetary Resources Inc. - Mission to the Asteroids

It should be no surprise to PaleoTerran readers that the extraction of scarce resources from the Earth leads to planetary scarring and environmental degradation. Tomorrow, a new company called Planetary Resources, Inc. will be announcing their mission, or missions, to search for precious metals in asteroids. According to their site:

We're preparing for the unveiling of Planetary Resources, Inc. on April 24.
 Join us to learn about our mission and how we plan to revolutionize current space exploration and help ensure humanity's prosperity for generations to come.

According to Wired:

A group of wealthy, adventurous entrepreneurs will announce on Apr. 24 a new venture called Planetary Resources, Inc., which plans to send swarms of robots to space to scout asteroids for precious metals and set up mines to bring resources back to Earth, in the process adding trillions of dollars to the global GDP, helping ensure humanity’s prosperity and paving the way for the human settlement of space.

The definition of the word chutzpah according to Dictionary.com: audacity; nerve

Yeah, that's about right. 

Quote: The environment & the generational balance of power

Attending the first ever White House Summit on Environmental Education shed light on what’s wrong with the environmental movement: the generational balance of power. While I am extremely honored to have been invited to attend, I cannot help but be disappointed that there were not enough young environmental leaders sitting at the table next to leaders of government, business, academia and NGOs.

Mitch Lowenthal - Environmental Education – It’s more than naming trees!

SUNDAY PALEO / April 22, 2012

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Everyday should be Earth day. Patagonia.

FITNESS

Backwoods Workouts With the World’s Fittest Man

"Erwan Le Corre doesn’t care for treadmills or pumping iron. He gave up karate long ago and lost interest in playing soccer. Nor does yoga, yin to the yang of the weight room, hold much appeal for the 40-year-old Frenchman. Yet Le Corre is built like a track star and can climb a tree as quickly as cat. He is also is adept at carrying logs, tossing rocks, scaling cliffs, slogging through mud pits and wrestling." - Smithsonian.com

MODERN DISEASES

Daily Soda Consumption Increases Stroke Risk

"In the study, men and women who consumed one or more sugar-sweetened sodas per day were 16 percent more likely to have a stroke over a 20- to 30-year period, compared with those who drank no soda." - MyHealthNewsDaily Staff 

Omega-3 Polyunsaturated Fatty Acids: Mechanisms and Clinical: n-3 PUFAs; The Potential for Atherosclerotic Plaque Stability

"The n-3 PUFAs have been shown to exert a range of anti-inflammatory actions, he said, which include decreased production of arachidonic acid-derived prostaglandins and leukotrienes, decreased production of inflammatory cytokines, decreased expression of adhesion molecules and decreased expression of degrading proteinases that can erode plaque caps." - Medscape

NUTRITION

Eat Like A Caveman: Nutrition Lessons From The Paleolithic Era

"Paleo diet–approved foods are high in soluble fiber, antioxidants, phytochemicals, omega-3 and monounsaturated fats and low-glycemic carbohydrates—the kind of nutrients that allowed our ancestors to have strong, lean and active bodies." - Wellness Times

Teach Kids to Read “High Fructose Corn Syrup” in Ingredient Lists

"So off to the candy aisle we went. We walked out of the store with a bottle of Mellow Yellow because it was cheap and the print was bigger. In case you don’t know what that is – I certainly didn’t – it’s a lemon soda that contains nothing but poisonous substances. If you try this experiment at home, whatever you do, don’t open that bottle!" - The Primal Parent

PALEO RECIPES

TRANSPORTATION

In the market for an electric car? Check out the new Ford Focus here and here. Or, maybe you want to wait for the Sora electric motorcycle by Lito Green Motion; video here.

URBAN FARMING

Urban farming is reaching a new level. Not only are communities, such as Boise, increasingly embracing the concept, its benefits beyond food, such as in Green Gotham, are also increasingly being recognized. Now Michigan is proposing a “100-acre, $100-million urban-farming research center in Detroit” and Colorado State University is hiring its “first urban agriculture extension agent.”

Find a brief survey of urban farming in cities throughout the world here. Some people are even being salaried for their efforts.

FROM THE ARCHIVE

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Review Part 2: In Search of the Perfect Human Diet

In the April 15 SUNDAY PALEO, I reviewed the first half of a new documentary, In Search of the Perfect Human Diet, by CJ Hunt. We left off with Hunt visiting Dr. Cordain and learning about the evolution of the human diet over the past two million years while they both walked down the football field at CSU in Fort Collins, CO.

Continuing his search, Hunt then travels to New York to interview physical anthropologist Gary J. Sawyer of The American Museum of Natural History. From Sawyer, Hunt learns about our Paleolithic ancestors and how they lived. When comparing the modern diet to that of our ancestors, Sawyer observes:

We do not know how to eat properly. We feed ourselves, but we fail to give ourselves proper nutrition.

While in New York, Hunt also interviews Leslie Aiello, PhD, of the Wenner-Gren Foundation for Anthropological Research. Dr. Aiello reminds us that our Paleolithic hunter-gatherer ancestors, in contrast to our limited palate today, ate “a huge diversity of foods.” The reduced diversity of our diet following the agricultural revolution led to nutritional deficiencies that caused a reduction in our stature: modern humans are much smaller than the Paleolithic ancestors.

Later in his travels, Hunt visits the Max Plank Institute for Evolutionary Anthropology in Leipzig, Germany to meet Professor Mike Richards, a specialist in prehistoric bone chemistry. This remarkable segment reveals what state-of-the-art techniques are telling us about the evolution of the human diet. We now have direct evidence of the components our ancestors' diet and the important role of meat, fish, and plants in human nutrition. Interestingly, no vegetarians have been identified in the bone analysis of thousands of human ancestors studied from all over the world.

According to Dr. Richards, our current age, the Neolithic, “is a new experiment,” one that we are not adapted to. Is the Paleolithic diet the “most optimum” for humans?

It has to be, it’s what evolutionary pressures got us towards and we were successful in that kind of diet. It’s got to be the best diet for humans.

The video ends with a section on the clinical application of this newly developing knowledge. In Wimberley, Texas, Hunt interviews Dr. Lane Sebring, a physician who is clearly knowledgeable on role of the ancestral diet in medicine. Dr. Seabring discusses how he advises his patients and then takes Hunt to a nearby grocery store to show how easily we are marketed “foods” that undermine our health.

In Search of the Perfect Human Diet is an excellent “crash course” on the ancestral diet. Available on DVD, I recommend it to anyone wanting to take control of his or her nutrition from the surrounding culture. The movie is enlightening for those new to this nutritional approach as well as for those with years of experience.

For health care providers, it provides a new approach to helping people suffering from many chronic disorders. As the CDC reminds us, ¾ of U.S. health care spending is directed at preventable modern diseases and these costs continue to increase. The ancestral diet may prove to be a powerful tool to reverse this trend.

SUNDAY PALEO / April 15, 2011

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Review: In Search of the Perfect Human Diet

On Memorial day 1978, I dropped dead.

Thus starts the new documentary, In Search of the Perfect Human Diet, by producer CJ Hunt. At 24 years of age, Hunt had suffered a heart attack while running track. On discharge following a 10-day hospitalization, he was given the following advice: “Don’t walk up stairs. Don’t go anywhere without someone that knows CPR. You have over a 50% chance of dying in the next two years.”

Deeply shaken, CJ began a “personal quest for optimal health.” Over the subsequent years, in pursuit of the best possible health, he “experimented with a wide variety of eating methods, cleansing fasts, and dietary philosophies.” A cardiac defibrillator, implanted at the age of 46 to restart his heart should it stop working, became a constant reminder of his mortality and triggered “a 10 years journey to find the perfect human diet.”

At the beginning of his quest, Hunt recalled his parent’s advice (advice we could all use at various times in life):

  1. “Do your homework.”
  2. “Be willing to look past conventional wisdom.”
  3. “Don’t be afraid to go back and start at the beginning and see where it leads you.”

With bags packed, Hunt set out to interview nutritional experts throughout the world, many who are “flying below the radar of conventional dietary thinking.”

In an interview of Professor Karen Oday, Hunt learns of a small, yet classic, study with 10 Australian aborigines who, as young adults, had moved into towns and eventually developed type 2 diabetes. Each was asked each if they would consider living in the bush for 7 weeks and forage for their own food. All agreed. After just 7 weeks, their insulin and glucose metabolism returned to normal! Furthermore, an assessment of their activity level, surprisingly, was found to have been somewhat less in the bush. (This finding supports the concept that hunter-gatherers had more leisure time than people in modern cultures.)

Jay Wortman, MD discusses the nutritional insights gained while helping the First Nations people of Canada reclaim their health by returning to their traditional diet. Michael R. Eades, MD emphasizes the importance of protein in the human diet.

Science journalist Garry Taubes, author of Why We Get Fat, provides a historical perspective on missteps that have led the current increase in obesity and chronic diseases. He explains how the demonization of dietary fats led to a marked increased in the consumption of refined carbohydrates, an underlying factor in many modern preventable diseases. Andrew Weil, MD, founder and director of the Arizona Center for Integrative Medicine, reinforces this point:

Fat does not make us fat. What is driving the obesity epidemic in this country is the very high glycemic load carbohydrate foods which have been technically manipulated.

Adele Hite, MPH, MAT, Executive Director of the Healthy Nation Coalition, discusses the origin of the USDA food pyramid:

From the start, our dietary recommendations have been based as much on politics as on science.

Hunt then travels to Colorado State University to interview Professor Loren Cordain, “America’s leading expert on evolutionary nutrition.” Cordain relates how he developed an interest in Paleolithic nutrition after a reading the “classic article” by Dr. S. Boyd Eaton, published in the New England Journal of Medicine in 1985.

Dr. Cordain then takes Hunt on the CSU football field to provide “a sense of scale” to human dietary evolution. Beginning on one end of the field (viewed as 2 million years ago), both slowly walk down the field as Cordain points out the time periods of various dietary changes and finally reaches the development of processed foods beginning around 1900 to the present.  This final period represents a miniscule portion of the entire evolutionary timeframe: “the last 1/5 of the last inch” of the hundred-yard field. Frankly, an astoundingly small period of time; so brief, it exposes the typical modern diet as an experiment, one whose outcome we are now beginning to comprehend.

This is a good place to pause the video. Get up and walk around. Get a Paleo snack and come back soon for the rest of the story.